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Adsense CTC
Adsense CTC or click-to-call is a beta system
released by Google. It is a system actually being
used in select portions of the US. What it basically
does is to provide real-time phone conversation
between Adsense clients and their subscribers.
Several programs similar to Adsense CTC's are
available from other web-based companies as well.
However, with Adsense CTC's program, the specific
target is advertising. Adsense CTC then can actually
be likened to a telemarketing program in that
clients are charged after a phone call has ended.
They are likewise similar to CPC-based advertising
programs because client payments will only be made
after pre-determined conditions have been met.
One good thing about Adsense CTC is that it does not
utilize a traceable toll number. What it does is
that it acts as an outsourcing provider. The Google
website has actually set up its own hub to handle
calls. The result is a faster processing of the
telephone call entries.
In addition, Adsense CTC users need not be concerned
that their personal history might be released to
Adsense clients. Such things will happen only when
the clients themselves ask for personal facts and
data while talking to the subscribers.
Google is bent on maintaining the privacy of their
subscribers in its CTC service. It promises not to
disclose any personal subscriber data to any
external party. Even during actual phone calls, the
subscriber's phone number is kept hidden. As an
added measure, the phone numbers get omitted
automatically from the CTC system after a brief
interval.
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