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AdSense CPM
CPM is a term used in web-based advertising, and is
a measure of your average earnings, per thousand
clicks. Thus, the AdSense CPM scale refers to how
much advertisers pay based on market perception.
This is the main difference of the CPM as against
the CPC (cost-per-click), a program wherein
advertisers pay after previously agreed conditions
have been met (example: clicking an ad, registering
for the product, product being sold).
Simply put, AdSense CPM is a visual-focused ad while
CPC is a content-focused ad. To further expound on
this, a typical CPM travel ad would be a picture
about a given country's many tourist spots. A CPC
travel ad, on the other hand, will have minimal
display of images and it will indicate in detail the
tours available in a given country or perhaps,
describe each tourist spot that is being marketed.
In AdSense, CPM advertisements are allowed to have
content ads as well. This simply means that an
image-based advertisement can also carry content
data, enabling the ad to reach out to a larger
target audience.
Another relevant feature of AdSense CPM is that it
remains a "website-focused" advertisement. This
means that a given website will only post a
particular CPM advertisement if it feels that the
text in the advertisement will be useful to the
company's overall marketing plan.
Advertisers usually ask which of the two kinds of
advertisement is more effective. Basically, it would
really boil down on the preference of the consumer
to whom the ads are being presented. Advertising
experts, however, suggest that it is a lot smarter
to make use of AdSense CPM since it guarantees
maximum exposure for the product it promotes.
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